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1 niche product
Фармакология: нишевый продукт -
2 niche product
нишевый продукт (пользующийся большим спросом уникальный продукт, не имеющий конкурентов в своей области применения)English-Russian dictionary of computer science and programming > niche product
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3 niche product
produit m ciblé -
4 niche
niche [ni:ʃ](a) (recess → in church, cliff) niche f;∎ figurative to find one's niche trouver sa voie -
5 niche
MARKETING (in market) créneau m, niche fniche market niche;niche marketing marketing m ciblé;niche player acteur m sur un segment de marché;niche product produit m cibléNewly launched Bluway.com, a gay- and lesbian-oriented travel site, said it hopes to become an important niche player with an assortment of offerings from tour operators, cruise lines and hotels. Company founder Alex Khodorkovsky said the site will enable suppliers and advertisers to reach a gay audience and will ease the travel purchase process for site users.
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6 product
1) продукт; результат; изделие2) матем. произведение•- Cartesian product
- companion software product
- competitive software product
- DBMS product
- dictionary product
- essential product
- final product
- hardware product
- hypertext product
- inner product
- intermediate product
- logical product
- major product
- minor product
- modulo product
- network product
- niche product
- open source product
- optional product
- partial product
- Post product
- power-delay product
- predecessor software product
- prerquisite products
- product of sums
- replacement software product
- scalar productEnglish-Russian dictionary of computer science and programming > product
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7 niche insurer
страх. нишевой страховщик*, страховщик-нишевик* (страховая компания, занимающая узкий сегмент рынка, напр., продающий узкий круг специализированных страховых продуктов или обслуживающая только незначительную географическую территорию)Syn:See: -
8 product niche
Общая лексика: товарная ниша -
9 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
10 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
11 marketing
марк., рек., збут n маркетинг; організація збуту; реалізація; збут; система збуту; торгівля; a маркетинговий; збутовийсистема організації підприємницької діяльності, що орієнтується на врахування вимог ринку та активний вплив на попит з метою розширення збуту товарів; ♦ на організаційному рівні маркетинг охоплює великий спектр діяльності, пов'язаний з рекламуванням (advertising¹), стимулюванням збуту (promotion¹), плануванням (planning), стимулюванням сфери торгівлі (merchandising), реалізацією (sales¹) товарів чи послуг, їх популяризацією (publicity¹) тощо═════════■═════════agricultural marketing сільськогосподарський маркетинг • маркетинг сільськогосподарської продукції; brand — маркетинг товарної марки; competitive marketing конкурентний маркетинг • маркетинг конкурентів; concentrated marketing концентрований маркетинг; consumer marketing маркетинг на споживчому ринку; consumer-orientated marketing маркетинг з орієнтацією на споживача; cooperative marketing спільний маркетинг • збут через систему кооперативів; corporate marketing маркетинг корпорацій • корпоративний маркетинг; counteractive marketing протидіючий маркетинг; data-driven marketing маркетинг, керований потоком даних; direct marketing прямий маркетинг • збут без посередників; domestic marketing маркетинг на внутрішньому ринку; domicile marketing маркетинг житла; electronic marketing електронний маркетинг; export marketing маркетинг експорту; foreign marketing маркетинг на закордонних ринках; full-scale marketing повномас-штабний маркетинг; generic marketing маркетинг немарочних товарів; global marketing; industrial marketing промисловий маркетинг; innovative marketing новаторський маркетинг; integrated marketing інтегрований маркетинг; international marketing міжнародний маркетинг; joint marketing спільний маркетинг; local marketing маркетинг на місцевому рівні; mass marketing масовий маркетинг; media marketing маркетинг засобів поширення інформації • маркетинг засобів реклами; multistep marketing багатоступеневий маркетинг; national marketing загальнонаціональний маркетинг; niche marketing; non-profit marketing маркетинг некомерційних організацій • маркетинг у сфері некомерційної діяльності; one-step marketing одноступеневий маркетинг; political marketing політичний маркетинг; product marketing товарний маркетинг; product-differentiated marketing товарно диференційований маркетинг; publishing marketing маркетинг видавничої діяльності • книжковий ринок • видавничий маркетинг; regional marketing місцевий маркетинг • регіональний збут • маркетинг регіонального масштабу; retail marketing роздрібний маркетинг • маркетинг у сфері роздрібної торгівлі; scientific marketing науковий маркетинг; service marketing маркетинг послуг; social marketing суспільний маркетинг; target marketing цільовий маркетинг; test marketing пробний маркетинг; video marketing відеомаркетинг; world marketing всесвітній маркетинг • маркетинг у світовому масштабі═════════□═════════marketing activities діяльність у галузі маркетингу • маркетингова діяльність; marketing agreement угода про збут продукції; marketing analysis аналіз збуту; marketing association збутова асоціація; marketing audit перевірка збуту • ревізія збуту; marketing board рада з маркетингу; marketing budget бюджет маркетингу • маркетинговий бюджет; marketing campaign кампанія організації й стимулювання збуту; marketing cartel картель у сфері збуту продукції; marketing competition конкуренція за ринки збуту; marketing concept маркетингове поняття; marketing contribution сприяння збуту продукції; marketing contol регулювання збуту • керування маркетингом; marketing cooperative збутовий кооператив; marketing costs витрати збуту • маркетингові витрати; marketing department комерційний відділ • відділ збуту; marketing director директор відділу збуту • завідувач відділу збуту; marketing effort маркетинговий захід • захід у сфері організації і стимулювання збуту; marketing environment маркетингове середовище; marketing executive спеціаліст у галузі маркетингу; marketing exhibition торговельна виставка; marketing expenses витрати збуту; marketing information system система маркетингової інформації; marketing manager завідувач відділу збуту; marketing method метод збуту продукції; marketing mix; marketing organization збутова організація; marketing plan план збуту продукції; marketing policy політика в галузі збуту • стратегія в галузі збуту; marketing possibilities можливості маркетингу • можливості збуту; marketing potential сподівана реалізація • потенціал маркетингу; marketing practice методика маркетингу; marketing purpose мета маркетингу; marketing research маркетингові дослідження • аналіз можливостей збуту; marketing scheme програма збуту продукції • система маркетингу; marketing strategy маркетингова стратегія • стратегія маркетингу; marketing syndicate синдикат у сфері збуту • маркетинговий синдикат; marketing team маркетингова команда; marketing technique методи маркетингуmarketing ‡ business organization (384)═════════◇═════════маркетинг < англ. marketing < market — ринок, збут* * *маркетинг; реалізація; збут -
12 flanking attack
1) марк. фланговая атака (одна из стратегий наступательной маркетинговой войны или фланговой маркетинговой войны, которая предполагает атаку тех сегментов рынка, которые конкурент считает неважными (периферийными), что снижает бдительность конкурента; данная стратегия включает проведение едва заметных рекламных и маркетинговых мероприятий, напр., связи с общественностью или личные продажи, приспособление какого-л. товара для конкретной рыночной ниши, поиск незащищенных географических сегментов рынка)See:offensive warfare, flanking warfare, market segment, public relations, personal sale, adaptation of product, market niche2) воен. фланговая атака, атака с фланга ( в отличие от лобовой атаки)Ant:See: -
13 home
həum
1. noun1) (the house, town, country etc where a person etc usually lives: I work in London but my home is in Bournemouth; When I retire, I'll make my home in Bournemouth; Africa is the home of the lion; We'll have to find a home for the kitten.) casa2) (the place from which a person, thing etc comes originally: America is the home of jazz.) cuna, patria3) (a place where children without parents, old people, people who are ill etc live and are looked after: an old folk's home; a nursing home.) asilo, orfanato4) (a place where people stay while they are working: a nurses' home.) hogar5) (a house: Crumpy Construction build fine homes for fine people; He invited me round to his home.) casa
2. adjective1) (of a person's home or family: home comforts.) casero, del hogar2) (of the country etc where a person lives: home produce.) local; nacional3) ((in football) playing or played on a team's own ground: the home team; a home game.) en/de casa
3. adverb1) (to a person's home: I'm going home now; Hallo - I'm home!) a casa; en casa2) (completely; to the place, position etc a thing is intended to be: He drove the nail home; Few of his punches went home; These photographs of the war brought home to me the suffering of the soldiers.) completamente; justamente, (dar) en el blanco•- homeless- homely
- homeliness
- homing
- home-coming
- home-grown
- homeland
- home-made
- home rule
- homesick
- homesickness
- homestead
- home truth
- homeward
- homewards
- homeward
- homework
- at home
- be/feel at home
- home in on
- leave home
- make oneself at home
- nothing to write home about
home1 adj1. natal2. casero3. de casa / localhome2 adv a casahome3 n1. casa / hogar2. residenciatr[həʊm]1 (house) hogar nombre masculino, casa2 formal use domicilio3 (institution) asilo4 (country, village etc) patria, tierra5 SMALLZOOLOGY/SMALL hábitat nombre masculino6 SMALLSPORT/SMALL casa1 casero,-a2 SMALLPOLITICS/SMALL (del) interior3 (native) natal4 SMALLSPORT/SMALL de casa, en casa1 en casa, a casa, de casa\SMALLIDIOMATIC EXPRESSION/SMALLat home en casahome sweet home hogar dulce hogarto be nothing to write home about no ser nada del otro mundo, no ser nada del otro juevesto come home to somebody darse cuenta■ it suddenly came home to me that I was all alone de repente me di cuenta de que estaba totalmente soloto feel at home figurative use estar a gusto, sentirse en casato make oneself at home ponerse cómodo,-aHome Office SMALLBRITISH ENGLISH/SMALL Ministerio del Interiorhome rule autonomíahome help asistentahome page (Internet) página inicial, página principalhome run (in baseball) carrera completahome team equipo local, equipo de casahome town pueblo natal, patria chicahome ['ho:m] n1) : casa f, hogar m, domicilio mto feel at home: sentirse en casa2) institution: residencia f, asilo madj.• casero, -a adj.• doméstico, -a adj.• hogareño, -a adj.• nacional adj.• patrio, -a adj.adv.• a casa adv.n.• asilo s.m.• casa s.f.• fuego s.m.• habitación s.f.• hogar s.m.• patria s.f.• patria chica s.f.• posada s.f.v.• mandar a casa v.
I həʊm1) u c ( of person)a) ( dwelling) casa fto own one's own home — tener* casa propia
marital home — domicilio m conyugal; see also at home, home I 3); (before n)
b) ( in wider sense)they made their home in Germany — se establecieron en Alemania, fijaron su residencia en Alemania (frml)
to leave home — irse* de casa
those remarks were uncomfortably close to home — esos comentarios me (or le etc) tocaban muy de cerca
a home away from home o (BrE) a home from home — una segunda casa
home is where the heart is — el verdadero hogar está donde uno tiene a los suyos
c) ( family environment) hogar m2) ca) (of object, group, institution)can you find a home for these files somewhere? — (colloq) a ver si encuentras dónde guardar estos archivos
b) (of animal, plant) (Bot, Zool) hábitat m3) at homea) ( in house) en casawhat's that when it's at home? — (colloq) ¿y eso con qué se come? (fam)
b) ( at ease)make yourself at home — ponte cómodo, estás en tu casa
c) ( not abroad)d) ( Sport) en casato be/play at home — jugar* en casa
4) c ( institution) ( children's home) asilo m (AmL), orfanatorio m (Méx), centro m de acogida de menores (Esp); ( old people's home) residencia f de ancianosdogs' home — (BrE) perrera f
5) ( Sport)a) u ( the finish) meta f•Phrasal Verbs:- home in
II
1)a) ( where one lives) <come/arrive> a casanothing to write home about — nada del otro mundo or (fam) del otro jueves
b) ( from abroad)the folks back home — (AmE) la familia
2) ( Sport)the first horse/runner home — el primer caballo/corredor en llegar a la meta
to be home free o (BrE) home and dry — tener* la victoria asegurada
3) ( to desired place)to get something home to somebody — hacerle* entender algo a alguien
to drive something home (to somebody) — hacer(le)* entender algo (a alguien)
try to drive it home to him that... — hazle entender que...; see also strike home
III
adjective (before n)a) <address/telephone number> particular; <background/environment> familiar; <cooking/perm> caserohome comforts — comodidades fpl
home delivery — ( of purchases) entrega f a domicilio
home visit — ( by doctor) (BrE) visita f a domicilio
b) ( of origin)home state — ( in US) estado m natal or de procedencia
c) ( not foreign) <affairs/market> nacional[hǝʊm]1. N1) (=house) casa f ; (=residence) domicilio m•
at home — en casais Mr Lyons at home? — ¿está el señor Lyons?
I'm not at home in Japanese — apenas me defiendo en japonés, sé muy poco de japonés
for us this is a home from home — aquí estamos como en casa, esta es como una segunda casa para nosotros
•
he comes from a good home — es de buena familia•
home sweet home — hogar, dulce hogar2) (=refuge) hogar m ; (=hospital, hostel) asilo m3) (=country) patria f ; (=town) ciudad f natal; (=origin) cuna f4) (Bio) hábitat m5) (Sport) (=target area) meta f (=home ground)6) (Comput) punto m inicial, punto m de partida2. ADV1) (lit) (=at home) en casa; (=to home) a casato be home — estar en casa; (=upon return) estar de vuelta en casa
I'll be home at five o'clock — (upon return) estaré en casa a las cinco
•
as we say back home — como decimos en mi tierraback home in Australia — en mi tierra, (en) Australia
•
to come home — volver a casa•
to get home — llegar a casa•
to go home — volver a casa; (from abroad) volver a la patria•
he leaves home at eight — sale de casa a las ocho•
that remark came near home — esa observación le hirió en lo vivo•
to see sb home — acompañar a algn a su casa•
to send sb home — mandar a algn a casa•
to stay home — quedarse en casa2) (fig)•
to bring sth home to sb — hacerle ver algo a algn•
it came home to me — me di cuenta de ello•
to drive sth home, to drive a point home — subrayar un puntopress 2., 7)•
to strike home — (=hit target) [shell, bullet] dar en el blanco; (=go right in) [hammer, nail] remachar3.VI [pigeons] volver a casa4.CPDhome address N — (on form) domicilio m
my home address — mi dirección particular, las señas de mi casa
home assembly N — montaje m propio
home-assembly•
for home assembly — para montaje propiohome automation N — domótica f
home banking N — banco m en casa
home base N — [of person] lugar m de residencia; [of guerrillas] base f de operaciones; [of company] sede f
home birth N — parto m a domicilio
home brew N — (=beer) cerveza f casera; (=wine) vino m casero
home buying N — compra f de vivienda
home comforts NPL — comodidades fpl domésticas
home computer N — ordenador m doméstico
home computing N — informática f doméstica
home cooking N — cocina f casera
the Home Counties NPL — (Brit) los condados alrededor de Londres
home country N — patria f, país m de origen
home delivery N — [of food] entrega f a domicilio; [of baby] parto m a domicilio
home economics NSING — (Scol) ciencia f del hogar
home field (US) N — (Sport) casa f
•
to play on one's home field — jugar en casahome fries NPL — (US) carne picada frita con patatas y col
home front N — frente m interno
home ground N (Sport) —
to be on home ground — (fig) estar en su terreno or lugar
Home Guard N — (Brit) cuerpo de voluntarios para la defensa nacional durante la segunda guerra mundial
home help N — (=act) atención f domiciliaria, ayuda f a domicilio; (Brit) (=person) asistente(-a) m / f (especialmente los que, a cargo de la seguridad social, ayudan en las tareas domésticas a personas necesitadas)
home helper N — (US) asistente(-a) m / f
home improvements NPL — reformas fpl en casa
home industries NPL — (Comm) industrias fpl nacionales
home journey N — viaje m a casa, viaje m de vuelta
home leave N — permiso m para irse a casa
home market N — (Comm) mercado m nacional, mercado m interior
home match N — (Sport) partido m en casa
home movie N — película f hecha por un aficionado
home nations NPL (Brit) —
•
the home nations — las cuatro naciones británicasHome Office N — (Brit) Ministerio m del Interior, Gobernación f (Mex)
home owner N — propietario(-a) m / f de una casa
home owners — propietarios mpl de viviendas
home ownership N — propiedad f de viviendas
home page N — (Internet) (=personal page) página f personal; (=webpage) página f web; (=start page) página f de inicio
home product N — (Comm) producto m nacional
home run N — (Baseball) jonrón m ; (=return journey) [of ship, truck] viaje m de vuelta
home sales NPL — ventas fpl nacionales
Home Secretary N — (Brit) Ministro m del Interior
home shopping N — venta f por correo; (TV, Telec) televenta f
the home side N — (Sport) el equipo de casa, el equipo local
home straight N — (Sport) recta f final
to be in the home straight — (fig) estar en la última recta
home stretch N — = home straight
the home team N — (Sport) el equipo de casa, el equipo local
home trade N — (Comm) comercio m interior
home truths NPL —
home victory N — (Sport) victoria f en casa
home video N — vídeo m amateur, video m amateur (LAm)
home visit N — visita f a domicilio
home waters NPL — aguas fpl territoriales
HOME COUNTIES Los Home Counties son los condados que se encuentran en los alrededores de Londres: Berkshire, Buckinghamshire, Essex, Hertfordshire, Kent y Middlesex, un alto porcentaje de cuya población se encuentra en buena posición económica. De ahí que el término Home Counties haya adquirido dimensiones culturales y a la gente que vive en ellos se les considere en general personas adineradas de clase media-alta que, además, tienen al hablar un acento muy particular, conocido como RP.home win N — (Sport) victoria f en casa
See:see cultural note ENGLISH in English* * *
I [həʊm]1) u c ( of person)a) ( dwelling) casa fto own one's own home — tener* casa propia
marital home — domicilio m conyugal; see also at home, home I 3); (before n)
b) ( in wider sense)they made their home in Germany — se establecieron en Alemania, fijaron su residencia en Alemania (frml)
to leave home — irse* de casa
those remarks were uncomfortably close to home — esos comentarios me (or le etc) tocaban muy de cerca
a home away from home o (BrE) a home from home — una segunda casa
home is where the heart is — el verdadero hogar está donde uno tiene a los suyos
c) ( family environment) hogar m2) ca) (of object, group, institution)can you find a home for these files somewhere? — (colloq) a ver si encuentras dónde guardar estos archivos
b) (of animal, plant) (Bot, Zool) hábitat m3) at homea) ( in house) en casawhat's that when it's at home? — (colloq) ¿y eso con qué se come? (fam)
b) ( at ease)make yourself at home — ponte cómodo, estás en tu casa
c) ( not abroad)d) ( Sport) en casato be/play at home — jugar* en casa
4) c ( institution) ( children's home) asilo m (AmL), orfanatorio m (Méx), centro m de acogida de menores (Esp); ( old people's home) residencia f de ancianosdogs' home — (BrE) perrera f
5) ( Sport)a) u ( the finish) meta f•Phrasal Verbs:- home in
II
1)a) ( where one lives) <come/arrive> a casanothing to write home about — nada del otro mundo or (fam) del otro jueves
b) ( from abroad)the folks back home — (AmE) la familia
2) ( Sport)the first horse/runner home — el primer caballo/corredor en llegar a la meta
to be home free o (BrE) home and dry — tener* la victoria asegurada
3) ( to desired place)to get something home to somebody — hacerle* entender algo a alguien
to drive something home (to somebody) — hacer(le)* entender algo (a alguien)
try to drive it home to him that... — hazle entender que...; see also strike home
III
adjective (before n)a) <address/telephone number> particular; <background/environment> familiar; <cooking/perm> caserohome comforts — comodidades fpl
home delivery — ( of purchases) entrega f a domicilio
home visit — ( by doctor) (BrE) visita f a domicilio
b) ( of origin)home state — ( in US) estado m natal or de procedencia
c) ( not foreign) <affairs/market> nacional -
14 bay
bay [beɪ]1 noun∎ sweet bay laurier m commun, laurier m des poètes∎ to be at bay être aux abois;∎ Hunting to bring an animal to bay acculer un animal;∎ Military to keep or hold at bay (the enemy) tenir en échec; (assailant) tenir en respect; (creditors, persistent caller etc) tenir à distance;∎ to keep boredom at bay tromper l'ennui;∎ I'm managing to keep my cold at bay jusqu'ici j'ai réussi à combattre le rhume;∎ to keep or to hold hunger at bay tromper la faim;∎ use this product to keep ants at bay utilisez ce produit pour éloigner les fourmis(h) (compartment → in plane, ship) soute f(bark) aboyer, donner de la voix;∎ to bay at the moon hurler ou aboyer à la lune;∎ figurative to bay for sb's blood réclamer la tête de qn(colour) bai►► the Bay Area = région de la baie de San Francisco comprenant également les villes de Berkeley, Oakland et San José;the Bay of Bengal le golfe du Bengale;the Bay of Biscay le golfe de Gascogne;History the Bay of Pigs la baie des Cochons;Pharmacy bay rum = lotion capillaire;the Bay State = surnom donné au Massachusetts;Botany bay tree laurier m;ⓘ THE BAY OF PIGS On désigne ainsi la tentative de coup d'État contre Fidel Castro par des Cubains exilés aux États-Unis, en 1961. Équipés et entraînés par la CIA, ils débarquèrent dans cette baie, mais l'opération tourna au désastre. -
15 Internet marketing
E-commarketing of products or services over the Web. Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing: products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); products and services that are bought by the Internet demographic. In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product. Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer.
См. также в других словарях:
niche — The usual pronunciation is neesh, in the French manner, although the anglicized form nich is also heard. In business jargon, niche (always pronounced neesh, of course) means ‘a special section of the market’ to which the marketing effort for… … Modern English usage
niche — niche1 [ni:ʃ, nıtʃ US nıtʃ, ni:ʃ ] n [Date: 1600 1700; : French; Origin: Old French nicher to nest , from Latin nidus nest ] 1.) if you find your niche, you find a job or activity that is very suitable for you ▪ Amanda soon found her niche at the … Dictionary of contemporary English
Niche blogging — is the act of creating a blog with the intent of using it to market to a particular niche market. While it could be argued that every blog is, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.… … Wikipedia
niche market — ➔ market1 * * * niche market UK US noun [C] MARKETING, COMMERCE ► a small group of people who buy a particular product that most people do not buy, especially a good quality product that makes a lot of profit: »Our niche market is the Asian… … Financial and business terms
niche market — noun A specialized but profitable market for a product • • • Main Entry: ↑niche * * * niche market UK US noun [countable] [singular niche market plural niche marke … Useful english dictionary
niche marketing — ➔ marketing * * * niche marketing UK US noun [U] MARKETING, COMMERCE ► the activity of selling products or services to a niche market: »Niche marketing allows you to develop a strong service or product presence in the chosen niches of your… … Financial and business terms
Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… … Wikipedia
niche technology — ➔ technology * * * niche technology UK US noun [C] IT ► a product designed for a small part of the technology market: »No longer a niche technology, geographic information systems are becoming a key tool for business decision making … Financial and business terms
niche — [ nıtʃ ] noun count 1. ) a job or activity that you are good at and that is very suitable for you: She s never really found her niche in life. 2. ) BUSINESS an opportunity to sell a particular product or service that no one else is selling: The… … Usage of the words and phrases in modern English
niche marketing — noun The marketing of a product aimed at a niche market • • • Main Entry: ↑niche … Useful english dictionary
niche market — niche ,market noun count BUSINESS the part of an industry that sells a particular type of product or service to the small number of customers who want it … Usage of the words and phrases in modern English
